Thursday, April 7, 2011

The Most Incompetent (hated) CEO's in America

jonathan schwartz sun microsystems most hated ceo
When Sun Microsystems was swallowed by Oracle for 7.4 billion US dollars, Jonathan Schwartz, the hipster, blogging, horsetail wearing leader, had destroyed the company's prospects so badly that acquisition was its only way out.

In the early 80s, the firm was founded by few talented engineers and its first Chief Executive Officer, Scott Mc_Nealy.  During his leadership, Sun Microsystems became one of four industry leaders in the server and processor space next to Oracle, HP and IBM. Before Schwartz got chosen by McNealy, Sun Microsystems was a very profitable and attractive company.

Schwartz’s ramp up to Chief Executive Officer in April 2006 was shortly followed by a series of disasters. Despite its excellent position, Sun Microsystems began to decompose rapidly as it lost market share in its main server business to Hewlett Packard and IBM.  The firm’s shares decreased from 27$ to less than 4$ from 2007 to late 2008; Sun Microsystems also later fired nearly 6,000 employees, or about 18% of its people. That's how he became one of the most hated people in America. It is hard to be forgotten those who lost their jobs and careers.

In 2008, in an attempt to improve its offer on the market, Sun grabbed MySQL AB, the company providing the very popular open source software.This proved to be a very wrong move.  As Sun Microsystems share of the server market continued to shrink, Jonathan Schwartz Schwartz attempted to get better with market adoption of its Java software, which never generated much income.  In spite of some success, the issue was that Java is free and Sun never came up with a realistic model to monetize it.

Sun Microsystems had the chance to become one of the most important enterprise technology companies on the planet. Jonathan Schwartz made sure to blew that chance for ever.

1 comments:

How about Ursula Burns of Xerox? The broad can't get out of her own way.

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